A word's score is its letters' points multiplied by its length — so the fastest way to a big score isn't playing more words, it's playing longer ones. A few ways to set that up:
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Favor length over speed
Two three-letter words almost never add up to what one six-letter word is worth. Before banking a short word, check whether holding out for one more tile turns it into something much bigger.
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Plan which column you clear next
Only the top tile of each column is available, and clearing one reveals whatever's beneath it. Think a move or two ahead about which columns are worth opening up, rather than always tapping whatever's easiest.
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Don't be afraid to take a tile back
Tapping a tile in the tray sends it back to its column at no cost — use that freely to try out a longer word before committing to a shorter, safer one.
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Watch for high-value letters
Rarer letters carry more points, and they multiply through the whole word's length once played — a single well-placed high-value letter in a long word is worth chasing.
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Practice in Classic, race in Timed
Classic's fixed board is the better place to learn how tiles reveal each other without a clock pushing you into short, safe words. Once you've got a feel for the board, Timed mode rewards spotting those same long words faster.
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Compare on a Community Board
Community Board mode deals everyone the same tiles, so your score is measured against real competition on that exact board — a good way to tell whether a score was genuinely good or just an easy board.